Groove Shift
Transformation Groove Analog
Innovations
Artist rebranding - Analog effects -Viral impact
Client
Observer
Rebirth in Rhythm: The Observer Story
For this project, we teamed up with Observer (formerly known as Raversraiders) to visually capture the evolution of his artistic identity. Known for his relentless hard techno sets, Casper is now stepping into a more refined and rhythm-driven sound, moving away from raw aggression and into deep, rolling grooves. To reflect this transformation, we used old TV screens, projection mapping, and analog textures that symbolize distortion, reflection, and rebirth. The result is a layered and immersive visual piece that mirrors his shift from intensity to intention. Together with Casper’s new sound as Observer, we shaped a video that not only marks a new chapter, but fully embodies it. This is more than a rebrand, it’s a statement of direction.





Turning Heads: Observer’s Social Media Success
The response has been clear. On Instagram, the video quickly passed 10,000 views, while on TikTok, it gained thousands more. A strong indication that Observer’s new groove-focused direction is resonating with a wider audience, and turning heads in the scene.




More Projects

